ResearchBy FilmFocus
Kodak joins the Global Film Photography Survey 2026 as a sponsor
This is an AI translation of an article originally published in Japanese. If anything reads oddly, the Japanese original is the authoritative version.
Eastman Kodak Company is sponsoring the Global Film Photography Survey 2026, which FilmFocus will run from November 30.
This is the third year of the survey, and the first time we will run it in English as well as Japanese. We will count answers from Japan and from the English speaking world separately. This way we aim to keep tracking changes in Japan year over year and also compare the two groups.
FilmFocus has run this survey every year in Japan since 2024 and has collected more than 2,000 responses so far. Last year (1,337 responses), Kodak passed Fujifilm in usage rate: 71% of respondents used Kodak in the past year, compared with 68% for Fujifilm. In 2024 the order was the other way around. See the 2025 results report (in Japanese) for details.
A word from Kodak
Kodak shared the following comment on its sponsorship:
Kodak is pleased to sponsor the 2026 FilmFocus Film Photography Survey. We look forward to hearing directly from film photographers around the world and gaining valuable insights into their experiences. These perspectives will help inform our efforts to support innovation, strengthen the film ecosystem, and contribute to the long-term health of the film industry.
— Eastman Kodak Company
Survey Overview
| Item | Details |
|---|---|
| Survey name | Global Film Photography Survey 2026 (Japanese: フィルム写真に関する実態調査2026) |
| Dates (planned) | November 30 to December 31, 2026 |
| Eligibility | Anyone who shot film in the past year |
| Method | Online form in English and Japanese |
| Privacy | Answers are anonymous. An email address is opt in, and only needed if you want to enter the prize draw or sign up for our newsletter |
| Prizes | Everyone who completes the survey can opt into a prize draw. We will be giving away Kodak brand film to winners! Stay tuned for details coming soon. We will email winners to ask for a shipping address. |
| Results | Report planned for early 2027 |
| Conducted by | FilmFocus |
| Global Sponsor | Eastman Kodak Company |
| Global Media Partner | PetaPixel |
We’ll announce the start of the survey on this site, on social media and in our newsletter. Stay tuned!